A screenshot of a Stranger Things-themed experience in Roblox.
Roblox is launching a new licensing platform that will make it easier for companies to offer their intellectual property (IP) to creators so they can build approved experiences. The platform includes a license manager that “equips rights holders with new self-serve IP management tools” and a licenses catalog that creators can browse and use to apply for “licensed use of IP,” according to a newsroom post from Roblox CPO Manuel Bronstein.
The platform is initially launching with four partners: Lionsgate, Netflix, Sega, and Kodansha. Seven IPs will be available for “licensed use by eligible creators,” including Squid Game, Stranger Things, Twilight, Saw, and Like a Dragon. “Two more will follow in the coming weeks, with additional IPs being added later this year,” according to Bronstein.
Initially, “full-experience adaptations” will be the “first form of agreement” that Roblox is offering, but “we’re exploring additional license types and offering more ways to bring IP to Roblox for all types of creators,” Bronstein says.
Epic Games’ Fortnite also lets creators build experiences using official assets from franchises like Teenage Mutant Ninja Turtles and Squid Game. At some point, Fortnite creators will be able to make Star Wars experiences, too.
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Roblox creators can now make their own Stranger Things and Twilight games