Taylor Swift’s 12th announced at 12:12 on the 12th

Taylor Swift at NFL Game.

Taylor Swift leaned into her love for symbolism with the announcement of her dozenth album, titled The Life of a Showgirl. 
TS12 was introduced in a teaser — already viewed over 65 million times — for the next episode of the New Heights podcast airing Wednesday, hosted by boyfriend Travis Kelce and his big brother Jason. Tay extracted the $29.99 album from a briefcase but the artwork was blurred out ahead of tomorrow’s reveal. It’s already up for “pre pre-order” in a variety of formats over at taylorswift.com.
The New Heights podcast consistently ranks in the top 10 on Spotify and Apple charts and this will certainly give viewership a bump and a chance to break into YouTube’s ranks. It’s the kind of masterful brand crossover that reportedly elevated NFL viewership and merch sales.
Sometimes love is love, but sometimes it’s also good for business.

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Taylor Swift’s 12th announced at 12:12 on the 12th